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3 Highly Effective Banner Advertising Strategies

You know, it’s funny because a lot of people totally ignore banner advertising because they “heard” it doesn’t work – it does, we know. The volume of traffic on the net is mind-boggling, and there are so many places where you can use effective banners to create almost as much traffic as you want. It almost doesn’t matter what your budget is because you keep going until you make money, and then you reinvest back into your banner campaigns. It’s possible to reach a large volume of targeted traffic often times much less than you would pay for more popular paid advertising platforms. Your results depend largely on your knowledge about this type of advertising. So, with that said, we’re going to show you a couple of good pointers so your first banner campaign will be as successful as possible.

The copy used on banners is still based on copywriting concepts, so that means you should always include a call to action. One common experience is advertisers may not know to use the call to action statement on their banners, and when that happens they experience low conversion rates which is expected. You have to tell your prospects to “click here” or “subscribe here”, so that they can click on your ad and avail your offer. Quite often people need to be told what action to take, and it has been proven over and over that a call to action increases converion rates. It’s true that banners are mainly visual and graphic in nature, but there is copy on them and copywriting principles still work. The call to action you use depends on your market and overall theme – but you should test it. Both aspects of a banner, copy and graphics/images have important jobs on your banner. The more different your banners are from the sea of banners out there, the better. You’ll find lots of banners that are quite similar to each other, but they end up lost among all the others. Placing your banners on sites is done with the sole purpose of getting people to notice them. An effective way to achieve this is to make them interactive and engage your target market. These types of ads are quite engaging, despite the fact that they can be lightweight. You will find that you have a better click through rate on your banners when you do this.

It is quite important to pay attention to colors and ensure that your banner matches the website it is being placed on. Even if the same banner is being shown on four different sites, you need to attempt to match the colors of the banner with the overall designs of these sites. If your banners look like they don’t belong, you will find that your response rate will suffer. Your banners should fit in naturally with the rest of the site they are being displayed on. While no one expects it to be flawless, you still need to make sure there is some coordination.

Once you have more knowledge about testing and tracking, then you should keep learning but get started with producing a banner campaign. More than anything, do take your time and learn because you’ll earn more if you do. After you see success, then we strongly urge you to take that money and keep buying more banner advertising.