Ok we all have been banging our heads against the wall trying to figure out which link building campaign is more important and should be the focus for your inernet marketing.First you have to understand what link building is and how it impacts a websites visability on the net and search engines.
I`ll sum it up by calling them votes for your site. Your link is placed on other websites with good Page Rank and search engines look at this as a vote for the importants of your website. The more links comming in the better as long as they are targeted to your sites theme.
Now what link building campaign should you do, one way or reciprocal?
With all the changes in algorythms with such search engines like Google one way linking is surely becoming more valuable than reciprocal, testing has proven this.
Now should you ignore reciprocal? NO!
Using reciprocal link building campaigns on sites that have good amounts of traffic, good PR and a good targeted complimentary item may make a good partnership for yourself and other webmasters expanding your traffic to potential customers.
So the answer to the question is use both link building options but use them in specific ways like the ones listed above.